Work-stream 1 Innovation Adoption & Behaviour Change
Anticipated Outputs
- diagnostic tool kit to identify barriers to innovation adoption.
- better management decisions condusive to innovation adoption
- blueprint for developing social marketing in an acute setting
- social marketing materials that can be used across the NHS
- Improved antibitoic prescribing and infection control behaviours
Work-Stream Leaders Rifat Atun and Alison Holmes
Professor Rifat Atun
Aim: to identify effective system-based models of approaches which allow the adoption and implementation of innovations in infection prevention. To evaluate innovative approaches to patient safety, imbedding infection control into patient pathways.
Professor Alison Holmes
Aim: to apply behavioural sciences and social marketing to understand infection control practices and antibiotic prescribing behaviour. To design, implement and assess a number of marketing interventions that will promote the desired behaviours. To replicate this across the NHS.
- View Professor Alison Holmes talking about the CIPM
